VRL Logistics
Created with my team at Moshi Moshi, where I worked as a Senior Designer. A logistics identity built around a high-visibility yellow-and-black palette and directional graphic elements. The brand book connects the visual system with fleet communication, customer touchpoints, and digital applications.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
VRL Logistics
Date
2025
THE CHALLENGE
Translate VRL Logistics’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
A logistics identity built around a high-visibility yellow-and-black palette and directional graphic elements. The brand book connects the visual system with fleet communication, customer touchpoints, and digital applications. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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