Vijayavani
Created with my team at Moshi Moshi, where I worked as a Senior Designer. A newspaper brand system connecting a recognisable Kannada identity with clear visual communication. Red and yellow, expressive typography, and consistent applications carry the brand across printed materials, merchandise, and vehicle branding.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
Vijayavani
Date
2025
THE CHALLENGE
Translate Vijayavani’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
A newspaper brand system connecting a recognisable Kannada identity with clear visual communication. Red and yellow, expressive typography, and consistent applications carry the brand across printed materials, merchandise, and vehicle branding. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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