Vijayanand Travels
Created with my team at Moshi Moshi, where I worked as a Senior Designer. A travel identity centred on safe, comfortable, and dependable bus journeys. Yellow, blue, and orange combine with a lively graphic system that extends across bus branding, customer touchpoints, uniforms, and merchandise.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
Vijayanand Travels
Date
2025
THE CHALLENGE
Translate Vijayanand Travels’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
A travel identity centred on safe, comfortable, and dependable bus journeys. Yellow, blue, and orange combine with a lively graphic system that extends across bus branding, customer touchpoints, uniforms, and merchandise. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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