Vega Group
Created with my team at Moshi Moshi, where I worked as a Senior Designer. A brand identity expressing Vega Group’s focus on spaces, communities, and belonging. Orange and deep blue, structured graphic forms, and consistent visual guidelines support printed advertising and digital communication.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
Vega Group
Date
2025
THE CHALLENGE
Translate Vega Group’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
A brand identity expressing Vega Group’s focus on spaces, communities, and belonging. Orange and deep blue, structured graphic forms, and consistent visual guidelines support printed advertising and digital communication. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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