Underneat
Created with my team at Moshi Moshi, where I worked as a Senior Designer. A shapewear identity built around a fluid u-and-n icon, a distinctive wordmark, and tangerine accents. Curved graphic elements, warm colours, and clear guidelines carry the system across corporate and branded applications.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
Underneat
Date
2025
THE CHALLENGE
Translate Underneat’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
A shapewear identity built around a fluid u-and-n icon, a distinctive wordmark, and tangerine accents. Curved graphic elements, warm colours, and clear guidelines carry the system across corporate and branded applications. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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