Trooly
Created with my team at Moshi Moshi, where I worked as a Senior Designer. A snack-brand identity built around bold, rounded lettering and a vibrant yellow-and-blue palette. Graphic patterns and clear guidelines carry the brand’s playful character across packaging, gifting, and merchandise.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
Trooly
Date
First half of 2026
THE CHALLENGE
Translate Trooly’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
A snack-brand identity built around bold, rounded lettering and a vibrant yellow-and-blue palette. Graphic patterns and clear guidelines carry the brand’s playful character across packaging, gifting, and merchandise. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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