Swasthh
Created with my team at Moshi Moshi, where I worked as a Senior Designer. A wellness identity based on three intersecting circles and a flowing S mark. Green and soft lavender support a flexible visual system across digital assets, studio signage, and branded fitness applications.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
Swasthh
Date
First half of 2026
THE CHALLENGE
Translate Swasthh’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
A wellness identity based on three intersecting circles and a flowing S mark. Green and soft lavender support a flexible visual system across digital assets, studio signage, and branded fitness applications. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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