SuperK
Created with my team at Moshi Moshi, where I worked as a Senior Designer. A retail brand system combining the familiarity of neighbourhood shopping with a clear, energetic identity. Red, green, bold typography, and illustrated retail elements carry the brand across customer communication, merchandise, and advertising.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
SuperK
Date
2025
THE CHALLENGE
Translate SuperK’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
A retail brand system combining the familiarity of neighbourhood shopping with a clear, energetic identity. Red, green, bold typography, and illustrated retail elements carry the brand across customer communication, merchandise, and advertising. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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