Shipton
Created with my team at Moshi Moshi, where I worked as a Senior Designer. A visual identity built around an interlocking S mark, deep green, and a recognisable striped graphic language. The book demonstrates the system across mobility imagery, apparel, and packaging applications.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
Shipton
Date
First half of 2026
THE CHALLENGE
Translate Shipton’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
A visual identity built around an interlocking S mark, deep green, and a recognisable striped graphic language. The book demonstrates the system across mobility imagery, apparel, and packaging applications. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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