Sabomi
Created with my team at Moshi Moshi, where I worked as a Senior Designer. A beauty identity centred on personal expression and inclusion. Refined typography, expressive photography, and editorial compositions create a consistent visual language across digital touchpoints, advertising, and printed communication.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
Sabomi
Date
2025
THE CHALLENGE
Translate Sabomi’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
A beauty identity centred on personal expression and inclusion. Refined typography, expressive photography, and editorial compositions create a consistent visual language across digital touchpoints, advertising, and printed communication. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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