Outdoor Studio
Created with my team at Moshi Moshi, where I worked as a Senior Designer. A visual system for Outdoor Studio, with soft gradients, spacious compositions, and a compact geometric mark. The brand-book presentation connects the identity with product tags and digital applications in a calm, contemporary setting.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
Outdoor Studio
Date
2025
THE CHALLENGE
Translate Outdoor Studio’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
A visual system for Outdoor Studio, with soft gradients, spacious compositions, and a compact geometric mark. The brand-book presentation connects the identity with product tags and digital applications in a calm, contemporary setting. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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