ICCS
Created with my team at Moshi Moshi, where I worked as a Senior Designer. A business-services identity expressing the connection between technology and human insight. Purple gradients, a continuous graphic form, and clear typography support a consistent brand presence across corporate and digital applications.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
ICCS
Date
First half of 2026
THE CHALLENGE
Translate ICCS’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
A business-services identity expressing the connection between technology and human insight. Purple gradients, a continuous graphic form, and clear typography support a consistent brand presence across corporate and digital applications. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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