GoodShift
Created with my team at Moshi Moshi, where I worked as a Senior Designer. An approachable nutrition identity built around a grounded wordmark and warm, energetic colours. The brand book brings together logo usage, typography, graphic elements, photography, and applications across social content and branded products.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
GoodShift
Date
First half of 2026
THE CHALLENGE
Translate GoodShift’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
An approachable nutrition identity built around a grounded wordmark and warm, energetic colours. The brand book brings together logo usage, typography, graphic elements, photography, and applications across social content and branded products. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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