Dharmani’s International
Created with my team at Moshi Moshi, where I worked as a Senior Designer. An Ayurveda brand identity that presents traditional knowledge through a clear, contemporary visual language. Natural tones, refined typography, and considered imagery connect the brand across merchandise, digital communication, and printed applications.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
Dharmani’s International
Date
First half of 2026
THE CHALLENGE
Translate Dharmani’s International’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
An Ayurveda brand identity that presents traditional knowledge through a clear, contemporary visual language. Natural tones, refined typography, and considered imagery connect the brand across merchandise, digital communication, and printed applications. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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