Azurean
Created with my team at Moshi Moshi, where I worked as a Senior Designer. A luxury residential identity inspired by the idea of life above the city in Ludhiana. Warm mineral textures, refined typography, and a restrained visual palette connect the brand story with printed and digital applications.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
Azurean
Date
2025
THE CHALLENGE
Translate Azurean’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
A luxury residential identity inspired by the idea of life above the city in Ludhiana. Warm mineral textures, refined typography, and a restrained visual palette connect the brand story with printed and digital applications. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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