AK Infra Dream
Created with my team at Moshi Moshi, where I worked as a Senior Designer. A housing identity centred on making home ownership feel clear and approachable. Deep blue and brighter blue tones, a recognisable AK lockup, and flexible graphic elements support communication across site branding and digital touchpoints.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
AK Group
Date
First half of 2026
THE CHALLENGE
Translate AK Infra Dream’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
A housing identity centred on making home ownership feel clear and approachable. Deep blue and brighter blue tones, a recognisable AK lockup, and flexible graphic elements support communication across site branding and digital touchpoints. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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