AK Housing
Created with my team at Moshi Moshi, where I worked as a Senior Designer. A housing identity that combines the parent AK mark with a house-inspired H in the wordmark. Deep green, geometric patterns, and considered typography create a consistent system across printed collateral, merchandise, and customer communication.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
AK Group
Date
First half of 2026
THE CHALLENGE
Translate AK Housing’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
A housing identity that combines the parent AK mark with a house-inspired H in the wordmark. Deep green, geometric patterns, and considered typography create a consistent system across printed collateral, merchandise, and customer communication. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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