AK EV
Created with my team at Moshi Moshi, where I worked as a Senior Designer. An identity for electric mobility built around everyday trust and accessibility. Teal and mint colours, rounded graphic paths, and clear brand applications connect the scooter offering with a friendly, practical visual language.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
AK Group
Date
First half of 2026
THE CHALLENGE
Translate AK EV’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
An identity for electric mobility built around everyday trust and accessibility. Teal and mint colours, rounded graphic paths, and clear brand applications connect the scooter offering with a friendly, practical visual language. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
Latest projects
