AK Charitable Trust
Created with my team at Moshi Moshi, where I worked as a Senior Designer. A community-focused identity that extends AK Group’s leaf element into a symbol of shared growth and support. Blue tones and a cohesive logo system carry the identity across stationery, social communication, and merchandise.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
AK Group
Date
First half of 2026
THE CHALLENGE
Translate AK Charitable Trust’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
A community-focused identity that extends AK Group’s leaf element into a symbol of shared growth and support. Blue tones and a cohesive logo system carry the identity across stationery, social communication, and merchandise. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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