Adonia by Vega Group
Created with my team at Moshi Moshi, where I worked as a Senior Designer. A residential identity built around a refined Adonia wordmark and a visible connection to Vega Group. Deep green, botanical imagery, and restrained layouts carry the system across digital touchpoints, wayfinding, and outdoor communication.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
Adonia by Vega Group
Date
2025
THE CHALLENGE
Translate Adonia by Vega Group’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
A residential identity built around a refined Adonia wordmark and a visible connection to Vega Group. Deep green, botanical imagery, and restrained layouts carry the system across digital touchpoints, wayfinding, and outdoor communication. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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