Acharya University
Created with my team at Moshi Moshi, where I worked as a Senior Designer. A university brand system with a distinctive purple palette, angular graphic elements, and a clear visual hierarchy. The brand book connects identity guidelines with practical applications across campus materials, publications, and branded assets.
Category
Branding
Services
Visual Identity, Brand Guidelines, Brand Applications
Client
Acharya University
Date
2025
THE CHALLENGE
Translate Acharya University’s brand character into a consistent visual system that remains recognisable across different formats. The focus was on connecting logo usage, colour, typography, and supporting elements with clear guidance for everyday applications.
FINAL OUTCOME
A university brand system with a distinctive purple palette, angular graphic elements, and a clear visual hierarchy. The brand book connects identity guidelines with practical applications across campus materials, publications, and branded assets. The selected brand-book pages show how the system is applied across real-world mockups and communication formats.
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